Redesign & Launch of National HME’s Website

Digital Marketing & SEO Optimization
September - October 2020
Roles: Art Direction, Copywriting, Testing, Vendor Management & Communications

When I started at National HME, a major challenge was the organization’s lack of digital or web presence, including an outdated website with no SEO capabilities resulting in us not showing up on search engine results. I immediately got to work on a new website while understanding that there was not an existing budget for a redesign. Through working with our senior leadership team, I redesigned the website from the ground-up focused on content which was not only SEO-friendly, but also clearly and concisely highlighted our firm’s differentiators. The end result was an eye-catching, modern and responsive site implemented with SEO tactics - all completed within two months and for no additional costs for the company.