National HME

Director of Marketing & Communications
Dallas, TX
June 2020 - Present

• Responsible for the development and implementation of a robust marketing platform including corporate branding standards, advertising campaigns, business development materials, corporate events, trade shows and internal/external communications.

• Oversaw a relaunch of National HME’s website including updating and re-branding to a modern and responsive site. Implemented best practices related to SEO resulting in a 40% increase in traffic and views.

• Transitioned organization to Salesforce and maintains 50,000+ accounts and contacts.

• Created digital and social media marketing materials through HubSpot focused on thought leadership, brand marketing and industry trends.

• Managed the redesign and launch of National HME’s technology platform including the education of new features to existing clients and prospects. Resulted in client utilization of platform increasing by 65% over a five-month period.

• Designed and implemented strategic communication and public relations strategies that informed and engaged key stakeholders on firm’s initiatives and differentiators.

• Led the creation and roll-out of a client-centric business development process. Resulted in a 30% increase in prospects and a 40% increase in new business.

Cushman & Wakefield

Americas Director of Marketing & Communications
Dallas, TX
August 2019 - March 2020

I led business development, communications and client care initiatives throughout the Americas, working directly with over 450 sales professionals to increase market share and identify opportunities to expand relationships with existing clients. In addition, I was responsible for quarterly/annual marketing plans as well as presentation/proposal creation, proactive content/thought leadership marketing and internal/external communications within 20+ markets. Over the course of six months, I increased our presentation win rate by 15% through strategic, client-focused deliverables and campaigns. I also formed the firm's first LGBTQ+ Employee Resource Group and served as National Chairperson with the responsibility of providing guidance to senior leadership in order to drive diversity and inclusion initiatives around the globe.

• Oversaw an internal marketing and communications agency responsible for supporting over 450 sales professionals throughout the Americas.

• Created and executed data-driven and comprehensive marketing strategies, including annual plans and budgets, to achieve company initiatives and increase market share. Organization’s business development win rate improved by 25% compared to the previous year.

• Managed project requests from intake to delivery, including content creation, design and overall project management. Supported business development, advertising and trade show/conferences initiatives across 30 offices.

• Created compelling and unified concepts for immediate deployment in the firm’s digital marketing, content marketing, and social media marketing strategies.

• Consulted and provided recommendations to leadership on avenues of potential growth based on market and competitor research.

• Developed new lead tracking mechanisms through Salesforce to monitor pursuit workload, active campaigns and overall marketing ROI.

• Directed a $1M B2B and B2C national advertising campaign and partnered with vendors in multiple markets to target key audiences and maximize visibility.

Cushman & Wakefield

Washington, DC Region Director of Marketing & Communications
Washington, DC
May 2017 - August 2019

I was responsible for all marketing related activities throughout the Washington, DC region and its three offices, including Business Development, Property Marketing, Event Planning, Graphic Design, Public Relations and Communications. In my role, I provided direction to 20 marketers and partnered with internal and external stakeholders to advance local and national marketing initiatives, including Business Development, PR/Communications and Property Marketing. In over 2+ years in my role, my team increased the region's business development win rate by 20% and won several design awards for campaigns developed on behalf of our investor clients.

• Rebuilt the region’s marketing presence and managed a team of marketing professionals. Provided oversight of a $1.3M annual budget within a $250M market.

• Served as a strategic marketing partner to regional leaders and assisted with creation of regional initiatives to maximize ROI and achieve revenue growth targets through integrated and innovative projects.

• Increased the region’s business development win rate by over 20% in two years, resulting in a 55% increase in revenue and 33% increase in prospect conversion. Provided creative oversight of all marketing materials to ensure consistent quality, messaging, tone of voice and company brand standards.

• Supported international investor clients by developed branding and marketing campaigns for individual commercial listings, while managing 100+ annual budgets ranging from $20,000 to over $500,000.

• Won multiple regional design awards, including Most Creative Marketing Campaign (NAIOP) and Marketing Award of Excellence (CREW).

CBRE

Marketing Team Lead
Washington, DC
March 2014 - May 2017

I managed the day-to-day workflow of a seven-person marketing department and ensured the satisfaction of internal clients through the creation of strategic business development deliverables. In addition, I was responsible for all business development marketing activities of the company across the region and was accountable for deliverables and outcomes, including acting as a thought partner and advisor to multiple business lines.

• Managed the day-to-day workflow of the marketing department supporting a $300M region and ensured the satisfaction of internal clients.

• Drove the business development marketing activities of the company across the region, accountable for deliverables and outcomes and acted as a thought partner and advisor to all business lines.

• Provided oversight and management of staff, including training, promoting a team environment, providing work direction and promoting innovation through leadership. Primary escalation point for all service and compliance related issues.

• Coordinated the workload and prioritized pursuit materials for all business development staff while providing consultation and creative design solutions.

• Reviewed internal and external collateral materials, proofread content and ensured appropriate branding, while approving creative output for final distribution.

Color Fire Media

Sr. Web Designer
Annapolis, MD
October 2013 - March 2014

At Color Fire Media, a marketing leader within Annapolis, MD, I was responsible for branding collateral for a wide range of clients, including logo creation, brochures, email marketing materials, and customized websites. I also created custom brand identities and logos as needed to refresh web marketing efforts, as well as utilized various Wordpress templates to maximize the visual appeal of websites within the requests and guidelines of clients.

• Cooperated with Creative Director and Account Managers to create innovative branding collateral for clients.

• Developed branding collateral for a wide range of clients, including logo creation, brochures, email marketing materials, and customized websites.

• Utilized Wordpress, HTML & CSS to maximize the visual appeal of websites within the requests and guidelines of clients.

Apple, Inc.

Sr. Sales Associate & Visual Merchandising Lead
Arlington, VA
October 2010 - October 2013

As a top sales professional, I led sales for two of the highest-producing Apple Retail stores within the Washington, DC region and delivered solutions for customers in a timely and efficient manner. I ensured a well functioning, flowing store and supported management with onboarding training of employees and was also responsible for hosting storewide training events to increase technical knowledge of employees, specifically related to Apple brand and visual standards.

• Produced top sales results and delivered solutions for customers in two retail store locations. In addition, coordinated ongoing visual maintenance, merchandise processing and campaign set-ups.

• Organized and ensured a well-merchandised store, while driving a consistent consumer experience within Apple’s brand.

• Supported management with training of employees throughout the DC Metro Market Area, including leading onboarding for 100+ employees.

• Communicated internal policies and procedures relating to everyday transactions to fellow employees to ensure an optimal customer experience.