Bright Insight Benchmarking Report

Thought Leadership & Corporate Marketing Deliverable
January - June 2019
Roles: Research Analysis, Copywriting, Art Direction & Distribution (internal & external)

Each year, Cushman & Wakefield’s Legal Sector Advisory Group surveys over 1,200 lawyers around the globe to understand trends and challenges. I was responsible for collecting the data through surveys, analyzing it and releasing the results in Bright Insight, which is the name of the benchmarking survey. Working with hundreds of internal and external stakeholders, I oversaw the content and graphic production of the document, including development of the electronic and printed release of the report.

The report was released internally and externally through a robust communications plan, ultimately resulting in over 10,000 downloads.