When I joined National HME, the company had been without a marketing leader for several years resulting in a lack of branding standards and marketing collateral. After spending several weeks interviewing key stakeholders within the organization to better understand the firm’s history, perception in the market and key differentiators, I created a set of refreshed branding standards showcasing the personal element of both the company and industry.

These items, ranging from pens to printed brochures to brand standards/templates are currently in use throughout the 500-person organization. I also worked with leaders throughout the organization to build consensus and promote usage within teams, especially at off-site branches where the majority of our employees sit.