Real Estate Branding

Working at Cushman & Wakefield and CBRE, I’ve been able to work with a wide variety of investor clients to lease available office space within their assets. A key part of the leasing strategy is the marketing campaigns to the brokerage community - many of which needed complete overhauls of the brand and colleterial with a tightly constrained budget to maximize leasing ROI.

Working with my team, we oversaw over 150 assets throughout the Washington, DC Metro Region creating and receiving approval on budgets, creating new eye-catching brand identities, creating collateral including interactive emails and videos and held sophisticated events to attract the real estate community to the assets.

Below are a few of my favorite projects where I led the projects from start to finish, including providing Art Direction and working hand-in-hand with our clients to secure approval. These projects were also incredibly successful from a leasing perspective, with most becoming leased within a matter of months.